Thursday, January 28, 2010

GRD 3200 Virtual Class Day

Here are 40 sketches for the re-design of Eclipse One on One:

Saturday, January 23, 2010

Eclipse One-on-One

A. Client
Eclipse One-on-One

B. What do they do?
The gym provides a 'cutting-edge fitness gallery for physical transformation on a personal level.'

C. Who is their main competitor(s)?
Most common competitors in the Atlanta Area are: Gold's Gym, LA Fitness, Just Fitness 4 You, Bally's, Australian Body Works and The Gym of Buckhead.

D. What strengths do they have as a brand?
-They serve the Atlanta Metro Area but focus on their immediate community of Buckhead where they are located.
-Trainers can at the client's request come to them and train clients in the comfort of their own home.
-Their vision is to train individuals with a holistic approach.
-Trainers are very diverse and each one specializes in something unique (Trainers in essence tailor to your needs).

E. In what areas do they need improvement?

F. List five buzzwords that describe the brand as it is, and then five words to describe the brand as you wish to redesign it.
BUZZWORDS: Personal, Cutting-Edge, Holistic Transformation, Innovation, Classy.
BUZZWORDS(Re-Design): Unique/Cutting-Edge, Personal/Welcoming, Fitness Mavericks, Holistic Transformation, Lifestyle.

G. Who is their target audience?
The gym does not discriminate any client on any grounds. However, most of their clients seem to be fitness enthusiasts, athletes and local celebrities.

H. Mood Board Collage for Re-Design:

Thursday, January 21, 2010

GRD3200 Self_Portrait

The concept of my portrait is the state of being. As of this moment, I am like a Rorschach Test—open to interpretation. I have repeated my profile to show my ambivalence; I am hopeless but hopeful, cheerful but distressed. In short, I am in conflict and in a difficult period in my life. I never thought coming of age would be this challenging.

Wednesday, January 20, 2010

GRD3200 Client for Spring 2010

Eclipse, a local gym in the heart of Buckhead, will be the client and my subject for the Spring semester. I will visit the facilities this Thursday and Friday to research and provide a better solution for the owners.

GRD3200 Brand Project_P.Taylor

Three Potential Re-Branding Clients:
1. Cafe Intermezzo (Restaurant & Bar)
2. Le Font (Movie Theater)
3. Eclipse (Gym)