The spread will consist of two ideas tied into one. They will be connected with the tag 'to be or not to be'. One panel will represent the benefits of fitness while the other will do the contrary. One will say 'i am' and the other will say 'i am not'. Finally, the headline will be 'Maintain the Body. Energize the Spirit'.
Lastly, the composition will consist of a man and a woman, who are members of the gym, and rely on type to unify the spread.